Branding : Monteith's Single Source Packaging

This beautiful project comes to us from the New Zealand design firm Designworks. The design of this product is so pure and simple that it really stands out from the crowd. The graphics convey the simplicity and purity of the 'single source' idea perfectly.

Here's what they say about it:

"We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label."