Branding : Waggoneer Adventure Kit by Ryan McCardle

I am total sucker for any kind of project presented in kit form and this Waggoneer adventure kit by Ryan McCardle is no exception. The kit contains a s'mores set, matches, a disposable camera, playing cards and a great big tin of chilli beans. The contents probably resonate more with American readers than they do with me (it would probably be plain old marshmallows and baked beans in a Brit version) but I really do love the idea.

"The Waggoneer Adventure Kits are little boxes of nostalgia bringing influence from the days of family road trips across america. Focusing on the destination, these kits provide a humourous yet sentimental sidekick for your next vacation."