This fantastic project, called Ento, challenges our preconceptions about eating insects and tackles the issue of food security. The team behind it are Aran Dasan, Jacky Chung, Jonathan Fraser and Julene Aguirre-Bielschowsky and chef Kim Insu.
"It's not just about introducing a new food, it's about understanding human perceptions and psychology, then using the design of innovative experiences and strategic thinking to drive cultural change."
Dried Cricket Mince, anyone?
I already heard about it, eating insects is neither my thing and those "chopsticks" are awesome! It's good for those who can't handle it
ReplyDeleteThe chopsticks are pretty cool, the whole branding is fantastic. One day maybe... :-)
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