Branding: Better Half by Daniel Green

Take a look at this great branding project by British designer Daniel Green for the fictional wine brand Better Half.

Daniel's idea was to create a brand aimed at men between 18-28 who aren't necessarily connaisseurs of fine wines. I think he pulls this off perfectly. Details like the modern, ticket-type label, the wax seal and the blackboard and chalk keeps the wine looking expensive without making it look pretentious. Linking it to food is also a very smart idea, most men I know like good wine with good food but can't be bothered with all the snootiness of the wine world.

Spot on, Daniel! You can see more of his work here.